Say goodbye to the Microsoft SQL Services and hello to SQL Azure. No, not the services themselves, just the brands. The Redmond company announced that it had rebranded SQL Services as SQL Azure. At the same time, in line with SQL Services being transitioned under the Azure umbrella brand, the SQL Data Services have also been rebranded and will be referred to as the Microsoft SQL Azure Database. The changes are effective immediately, the software giant stressed, and in fact visitors to the Azure Services Platform website will be able to notice that SQL Azure and the Microsoft SQL Azure Database are already referenced alongside .NET Services, Windows Azure and Live Services.
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