Oracle and Acxiom to Offer Industry's First Pre-Packaged, Integrated Knowledge-Based Master Data Management Solution

Tuesday Apr 24th 2007 by DatabaseJournal.com Staff

Planned Offering to Combine Oracle’s Master Data Management Software with Acxiom’s Leading Customer Data.

[From Oracle Corp.]

Oracle and Acxiom Corporation, today announced an intent to work together to offer the industry's first pre-packaged and integrated, content rich Knowledge-Based MDM solution. Leveraging both companies' respective strengths and technology, Oracle and Acxiom plan to bring to market a powerful, integrated solution that will allow organizations to better understand their customers, and help increase sales and marketing effectiveness and reduce overall cost of ownership with faster implementation and deployment.

The article continues at http://www.oracle.com/corporate/press/2007_apr/acxiom-mdm.html?rssid=rss_ocom_pr

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