Oracle and Acxiom to Offer Industry's First Pre-Packaged, Integrated Knowledge-Based Master Data Management Solution

Tuesday Apr 24th 2007 by Staff

Planned Offering to Combine Oracle’s Master Data Management Software with Acxiom’s Leading Customer Data.

[From Oracle Corp.]

Oracle and Acxiom Corporation, today announced an intent to work together to offer the industry's first pre-packaged and integrated, content rich Knowledge-Based MDM solution. Leveraging both companies' respective strengths and technology, Oracle and Acxiom plan to bring to market a powerful, integrated solution that will allow organizations to better understand their customers, and help increase sales and marketing effectiveness and reduce overall cost of ownership with faster implementation and deployment.

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