IBM Blitz Targets Oracle DB Users

Tuesday May 24th 2005 by Staff

Big Blue woos Oracle's database customers with sales blitz.


IBM's (Quote, Chart) information management team wants to bring the hammer down on Oracle's (Quote, Chart) database group.

The company has planned a sales blitz to help steer Oracle customers to its DB2 Universal Database, arguing that Oracle is too focused on its applications business at the moment to care for its database customers.

The program will be launched later this week in America, Europe and Asia, with 2,000 IBM sales specialists hitting the streets to sell current Oracle customers on the benefits of switching to DB2.

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