What does your company have in common with both the U.S. government and an e-commerce/catalog company? Very likely, you share a problem: Your data is not in the format most conducive to extracting useful information.
Two projects I worked on illustrate the problem and its implications, as well as suggest a beginning to the solution. One project involves data supplied by the U.S. government; the other involves data from an e-commerce/catalog company.
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