Enterprise Data Warehousing Data Mining Solution from Teradata Helps Win CRM Award

Monday Apr 26th 2010 by DatabaseJournal.com Staff
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Data migration is eliminated with Teradata’s in-database data mining solution.

The co-winners of The Asian Banker’s Best Customer Relationship Management Applications Award 2010 are Maybank and its information technology vendor Teradata Corporation. Teradata and Maybank worked together to develop their Event Based Management system which comprises of:

  • Teradata Relationship Manager, which connects detailed views of each customer relationships to ensure significant, relevant, and timely communications
  • Teradata Data Mining Warehouse, an in-database data mining solution allowing more focus to be placed on data analysis
  • Teradata Financial Services Logical Data Model, a full enterprise blueprint allowing management of information
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